Program

• 12:00

Welcome & Registration

• 12:30

Lunch & Networking

• 13:15
• Benny Sintobon
• General Manager at naYan

Introduction

Founder & General Manager of naYan, Benny Sintobin, will set the stage with a warm welcome and introduction to officially kick off the 2nd edition of the Belgian Marketplace Summit.

• 13:30
• Mathieu Lanssens
• Head Of Marketplace Services at Avanty

Is your brand ready to be chosen by a robot?

AI agents are no longer just helping people shop, they're starting to shop on their own. In this session, Mathieu explores what agentic commerce means for brands selling on marketplaces: how AI systems are evolving from search tools into autonomous buyers, and why your product data strategy needs to be ready before they arrive.

• 14:00
• Boris Hoevenaar & Daria Kalinina
• TikTok Shop

Don't search it, find it: The unstoppable rise of discovery commerce

• 14:30

Break: Coffee & Snacks

• 14:45
• Speaker to be announced soon

Keynote from Amazon

• 15:15
• Ralph De Baar
• Strategic Growth Manager Agentic Commerce

AI Can Place the Order. Can Your Infrastructure Handle It?

Ralph will bring a practitioner's perspective on where agentic payments are heading.

• 15:45
• Jesse Weltevreden
• CEO RankmyAI

Keynote from Jesse Weltevreden

More details soon.

• 16:15

Break: Coffee & Snacks

• 16:30
• John Lin
• China Expert & International Keynote Speaker

The East eats the West for breakfast in social commerce

• 17:30

Networking with Food & Drinks