Speakers
- International Keynote Speaker
John Lin 〜 China Expert, Speaker & Columnist
John Lin is a board member of the Netherlands China Business Council and a columnist for BusinessWise and Twinkle Magazine. As a Dutch-Chinese expert, he bridges East and West and demonstrates how China's rapid innovation is surpassing Europe in the technological field. Drawing on his experience at bol.com and inspiration trips to China, he helps organizations understand and apply China's digital platform strategies. John breaks down prejudices and encourages collaboration so that Europe does not become the museum of the world, but instead participates in the technological future. His lectures are inspiring, practical, and infused with humor.
⇨ John's keynote at the Summit: "The East eats the West for breakfast in Social commerce."
- TikTok Shop
Boris Hoevenaar & Daria Kalinina 〜 TikTok Shop
Boris Hoevenaar is Key Account Manager voor TikTok Shop in Nederland en België begeleidt Boris FMCG-merken en grote retailers bij de overstap naar de volgende generatie e-commerce. Met een sterke achtergrond in commerciële groeistrategieën binnen grote platformen (zoals bol en Talpa Network) en een Master in Strategic Management, focust hij zich op het bouwen van schaalbare frameworks. Boris helpt merken om de traditionele funnel te doorbreken en de frictie tussen productontdekking en directe in-app conversie volledig te elimineren.
Daria is Key Account Manager bij TikTok Shop helpt Daria grote internationale B2B & B2C e-commercemerken met het bouwen en opschalen van hun growth engines binnen het platform. Ze heeft meer dan tien jaar on-the-ground ervaring in performance marketing en stuurde hiervoor grote marketingteams aan in complexe media-mixes. Daria combineert een diepgaande, datagedreven e-commerce-expertise met mediawetenschappen (PhD-kandidaat) om merken te helpen navigeren in een landschap waar content, community en cultuur de nieuwe storefront vormen.
⇨ TikTok's keynote at the Summit: "Don't Search It, Find It: The Unstoppable Rise of Discovery Commerce."
- Adyen
Ralph de Baar 〜 Strategic Growth Manager Agentic Commerce
Ralph sits at the intersection of FinTech strategy and AI-native development. After five years at Booking.com where he built payment pricing frameworks covering 70%+ of global transaction volume and developed business cases for new financial products, he joined Adyen to help define how agentic commerce works in practice. Ralph builds as much as he strategizes: he shipped a consumer app solo in a week using AI-assisted development and works hands-on with tools like Claude Code daily.
⇨ Ralph's keynote at the Summit: "AI Can Place the Order. Can Your Infrastructure Handle It."
- RankymyAI
- Amsterdam University of Applied Sciences
Jesse Weltevreden 〜 CEO RankmyAI
Prof. dr. Jesse Weltevreden is CEO of RankmyAI, an independent platform that monitors and ranks more than 63,000 AI tools worldwide, providing monthly updated and objective insights into the rapidly evolving global AI landscape. He is also founder of the Centre for Marketing Innovation and a member of the executive board of the School of Marketing at the Amsterdam University of Applied Sciences. His work focuses on the intersection of AI, e-commerce, digital transformation, marketplaces, sustainability, and consumer behavior. Jesse actively collaborates with industry partners to translate research insights into practical innovation and business applications. He is an international keynote speaker on AI, e-commerce, marketplaces, and digital innovation.
- Amazon
Amazon Belgium
More info about the Amazon speaker available soon.
- Avanty Marketplace Specialists
Mathieu Lanssens 〜 Head of Marketplace Services
With over 20 years of experience in digital marketing and e-commerce, Mathieu has guided leading local and international brands in accelerating their online growth. After co-founding a successful digital agency and driving digital initiatives across diverse industries, he now leads Avanty, the marketplace division of e-commerce agency naYan. In this role, Mathieu empowers brands to thrive on leading marketplace platforms. An entrepreneur at heart, he combines deep expertise with a passion for marketing, technology, and people management.
⇨ Keynote: "Is your brand ready to be chosen by a robot?"
- naYan ecommerce agency
Benny Sintobin 〜 General Manager
Benny is the Founder and General Manager at naYan. With deep expertise in transformation strategy, digital marketing, and cross-border e-commerce, he helps brands transition from wholesale to direct-to-consumer retail. Beyond his role at naYan, Benny actively shapes the e-commerce landscape as a board member of the Belgian beCom federation.